Innerlogics

By Sam Dwyer

Between Facebook, Twitter, YouTube, Flickr, digg, delicious, WordPress, and more, monitoring your company’s presence in the social media universe is no easy task.  With the launch of its social media management platform and $4.4 million of venture capital funding in its pocket, New York-based startup tracx will do it for you.

Tracx’s recently launched platform is “designed to provide professional users all the tools necessary to build, manage and monetize their social media presence.” To do this, the company “refines masses of raw data across all social media channels, blogs, forums, news and retail sites, turning the posts and interactions into full conversations with intelligence around the participants.” How much raw data? A terabyte a day, to be exact.  

Tracx’s massive aggregation of data helps businesses of every size better evaluate their audience, measure their bottom-line, and increase the effectiveness of their media strategies. 

The potential impact of this platform has garnered attention from an impressive list of companies. At launch, the company boasts over 180 clients, including headline names like Coca Cola, LivePerson, PorterNovelli, and Fleishman Hillard.

Tracx’s remarkable client rolodex caught the eye of venture capital firms Revel Partners and Flybridge Capital Partners, which combined to inject $4.4 million in the company on launch. As tracx plans to use the money on growth and international expansion, it looks like 180 clients is only the beginning.