Innerlogics

By Sam Dwyer

As much as we all appreciate the wisdom of “that friend” who knows a dude who heard of a guy who met a bro who said there was a lot of buzz around Highlight at SXSW, I think we all agree that it would be nice to see some metrics. 

Social media manager tracx, which recently earned $4.4 mil in funding, created a SXSW infographic to end all SXSW infographics.  From the social media scene as a whole to the “Official Hangover Food,” the study quantifies the event from top to bottom.  Now you’ll no longer have to wonder whether the Jay-Z concert was actually “whack,” or if your friend just couldn’t get tickets.  

Here’s a breakdown of a few leading buzz grabbers before you dig into the epic image. 

Most Influential Tweeter
O’Reilly Media Founder and CEO @Timoreilly

Most Successful Brand/Campaign
American Express’ Jay-Z Show

Most Startup Buzz
Location based “hidden connection finder” Highlight

Most Booze Buzz
Beer

Most Party Buzz
American Express’ Jay-Z Show